Which product is typically used to create a lighter result during hair coloring?

Bleach is specifically designed to lighten hair color by removing the natural pigments present in the hair. It works through a chemical process that opens the hair cuticle and allows the bleaching agents to penetrate and break down the melanin responsible for the hair’s color. This is particularly effective for achieving a much lighter result, whether you are going for a platinum blonde, highlights, or a pastel shade.

In contrast, other options like developer are used in conjunction with hair color but do not lighten hair on their own—they activate the color and can lift a few levels depending on the strength used. Color remover, on the other hand, is intended to strip artificial hair color rather than lighten natural pigment, and conditioner serves to maintain hair health and moisture but does not affect color. Therefore, when the goal is to achieve a lighter shade, bleach is the preferred choice among the options presented.